Tweet, Demolish, Win"- that's the latest buzz in Twitter. No this is not a latest computer game but a unique way to see your favourite superhero Hrithik Roshan in 'Krrish 3'. All you have to do is keep tweeting #Krrish3firstlook to break the wall to get the first look of the movie and also a chance to win Lava Iris 50q smartphones.
Krrish 3 is not the only movie to use out-of-the-box initiatives to create curiosity among viewers and promote films. In fact, nowadays film promotions in Bollywood are hardly limited to posters, trailers, hoardings or interviews. Now filmmakers are using innovative methods to promote their movies by coming up with quizzes, games, using the aid of social media, small screen, road trips etc.
Recently, UTV Motion Pictures had decided to promote their filmGhanchakkar by announcing a nationwide treasure hunt that will give fans a chance to win Rs 1 lakh. As part of the game, money will be hidden in 16 cities across the country. Like any other treasure hunt, contestants will be given clues to find it and the winner will get to take home the prize money in cash.
Filmmaker Ritesh Sidhwani also came up with an interesting jingle to promote Fukrey. The jingle was used as a promotional strategy and according to Sidhwani it 'gave the recipe of a fukra to audience.' The idea was to create lot of buzz around the film which was youth-centric with a mass appeal.
One can also not forget how Vidya Balan carried her pregnant avatar across India for promotingKahaani or the sizzling Bipasha Basu, who distributed lemon and chilies to autowallas to promote her Raaz 3.
Other interesting promotional initiative was adopted by Anurag Kashyap, who distributed condom-shaped passes for the premiere of Dev D. Aamir Khan too joined the bandwagon by travelling across India in disguise as part of his unique strategy promoting 3 Idiots.
Hence, filmmakers are now spending more time, money and energy on marketing their movies. From coming up with movie-related merchandise to tying up with E-commerce and travel portals, Bollywood is going big on innovation, content and technology.
Krrish 3 is not the only movie to use out-of-the-box initiatives to create curiosity among viewers and promote films. In fact, nowadays film promotions in Bollywood are hardly limited to posters, trailers, hoardings or interviews. Now filmmakers are using innovative methods to promote their movies by coming up with quizzes, games, using the aid of social media, small screen, road trips etc.
Recently, UTV Motion Pictures had decided to promote their filmGhanchakkar by announcing a nationwide treasure hunt that will give fans a chance to win Rs 1 lakh. As part of the game, money will be hidden in 16 cities across the country. Like any other treasure hunt, contestants will be given clues to find it and the winner will get to take home the prize money in cash.
Filmmaker Ritesh Sidhwani also came up with an interesting jingle to promote Fukrey. The jingle was used as a promotional strategy and according to Sidhwani it 'gave the recipe of a fukra to audience.' The idea was to create lot of buzz around the film which was youth-centric with a mass appeal.
One can also not forget how Vidya Balan carried her pregnant avatar across India for promotingKahaani or the sizzling Bipasha Basu, who distributed lemon and chilies to autowallas to promote her Raaz 3.
Other interesting promotional initiative was adopted by Anurag Kashyap, who distributed condom-shaped passes for the premiere of Dev D. Aamir Khan too joined the bandwagon by travelling across India in disguise as part of his unique strategy promoting 3 Idiots.
Hence, filmmakers are now spending more time, money and energy on marketing their movies. From coming up with movie-related merchandise to tying up with E-commerce and travel portals, Bollywood is going big on innovation, content and technology.
No comments:
Post a Comment